Online vs. Offline Coupon Redemption Behaviors
نویسندگان
چکیده
منابع مشابه
in online vs . offline shopping
Decision making is a fundamental building block of people’s lives. Each decision requires expenditure of cognitive effort, though to a varying degree, which is considered a valuable yet limited resource in the decision making literature. Though the importance of a cognitive effort minimization goal is well-established in the marketing literature, this paper examined how cognitive effort exertio...
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ژورنال
عنوان ژورنال: International Business & Economics Research Journal (IBER)
سال: 2010
ISSN: 2157-9393,1535-0754
DOI: 10.19030/iber.v9i12.345